True Use of a New Medium

Recently, we had the opportunity to discuss the keys to building a successful AI startup with Tim Smith and Joel Hladecek, the team behind Red Sky Interactive, a pioneering design agency from the 1990s. The conversation revolved around the concept of "True Use" and its critical importance in the development of revolutionary technologies. Red Sky's founders shared their experiences and insights, illustrating how understanding and leveraging True Use helped them navigate the early days of interactive media and grow their agency into one of the world's most acclaimed.